To communicate messages different mediums can be used on the basis of their effectiveness. It bridges the gap between the sender and the receiver in communicating messages of common interest. It refers to the selection of channels of communication through which a sender conveys his encoded message to the receiver. The sender expresses his views, ideas, and facts in terms of messages either in writing or verbally to the receiver. The message is also known as the heart of communication because without a message there is nothing to exchange.Ī message may consist of facts, opinions, ideas, requests, suggestions, etc of the sender. The message is the subject material that the sender wants to communicate to the receiver. The output of the encoding process is the message. It makes the message meaningful and understandable to the receiver. Its foremost purpose is to translate thoughts and feelings into a code that others are capable to get. When the sender expresses a message in terms of words, symbols, gestures, drawings, or other means is a form of encoding. It means selecting the means through which to deliver the intended message. Encoding is the process of giving form and meaning to the message. The second step of the communication process is encoding the message. For this, the sender must conceptualize the message before it is encoded. He formulates a message through his idea, needs, intention, and source, which he wants to communicate with his receivers. A manager may communicate with other managers, subordinates, supervisors, clients, customers, and outsiders.īasically, a sender is the initiator of the process of communication. The sender is the person who delivers messages.Ī sender may be a person, a manager, a non-manager, a department, or an organization itself. In the communication process, the sender is the first person.
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